Not Fade Away Maintain Shampoo

Not Fade Away Maintain Shampoo is a color-protecting shampoo with grapefruit, sage and sunflower seed extracts that helps keep hair color from fading.

This sulfate-free, pH-balanced formula helps protect color-treated hair from heat styling and UV exposure, so your shade stays vibrant longer.

Why you'll love it

• Helps prevent color fading
• Sulfate-free and pH-balanced
• Grapefruit, sage and sunflower extracts

How to use

Massage into wet hair, lather and rinse with cool water. Follow with a color-safe conditioner.

Frequently asked questions

When can I wash after coloring?
Wait 48 to 72 hours for best color retention.

Is it sulfate-free?
Yes.

Does it work on vivid colors?
It's designed for color-treated hair of all shades.